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According to the U.S. Census Bureau report titled
“Statistical Abstract of the United States: 2007,”Americans
will spend nearly 10 hours a day watching television,
surfing the Internet, reading books, newspapers and magazines,
and listening to music this year; increasing the number
of hours each month using wireless devices to interact
with their worlds.
It’s projected that
in the next three years, 1 billion new mobile subscribers
will join the current base of 2.8 billion, according to
Pyramid Research's “The Next Billion: How Emerging
Markets Are Shaping the Mobile Industry" report.
With the universal adoption
of mobile devices into consumer lifestyles, mobile marketing
becomes a made-to-order opportunity for creating substantial
revenue outside of traditional media channels.
WebEngage Labs can help
you develop a provable mobile marketing campaign model,
with a focus on text message marketing and interactivity
utilizing Common Short Code (CSC) messaging technology,and
create your imprint in the mobile marketing channel to
stay competitive and better serve your customers.
Long popular in Europe, CSCs
– short strings of numbers to which text messages
can be addressed – allow wireless subscribers to
access applications on all participating wireless carriers’
networks, at any time. CSCs expand the reach of wireless
providing immediacy of impact and unprecedented levels
of consumer involvement.
This addressing system gives
content providers the potential to access 150 million
wireless customers in the United States who subscribe
to Short Message Service (SMS), a form of text messaging
available on most digital phones and Pocket PCs.
SMS, also known as text messages,
or more colloquially SMSes, texts or even txts, connects
cell phones, handheld devices, even landline telephones.
The possibilities are endless: Voting and polling, contests,
surveys, direct marketing, chat, games etc.; all can benefit
from “txt’ng based on using CSCs.”
Demographic-specific, context-sensitive,
targeted promotions and word-of-mouth marketing activities
effectively ‘communitize’ consumers into micro-communities
where they can participate in exclusive promotions, and
exchange information about products, services, feature
stories, and an unlimited number of other points-of-interest.
Promotions can be online
or offline: Online promotions are run exclusively within
the community while offline promotions incorporate real
world interaction. Online promotions can include daily
trivia contests, sponsored “water coolers”
and tournaments. Offline promotions can be initiated in
the community with the winners receiving all expense paid
trips to exciting events and locations.
Promotions drive customer
feedback and marketing intelligence: Community marketing
activities can be broadcast to a broad group of users
or targeted to a specific audience based on a number of
criteria including demographics and interests.
One simple promotion in the
community might generate thousands of customer feedback
responses about a certain product or service, compared
to traditional customer care surveys that are priced around
$5 per call. Targeted community promotions are a valuable
way to solidify feedback and communicate with customers
directly. Mobile communities are the new marketplace for
mobile content.
WebEngage Labs can connect
you to a comprehensive system that permits quick and effective
integration of community-based, interactive applications
with existing and future industry-specific services, such
as real estate, recruiting, coupons/deals/savings, product/service
feedback and ratings, alerts broadcasting, etc.
Contact us to discuss your
upcoming growth objectives with a WebEngage Labs Mobile
Marketing Consultant.
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Mobile Marketing | Mobile
Marketing Campaign | Mobile Marketing Agency |
